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Registration Details

Join Spark451 for SparkThink@JAM, our annual special interest forum on enrollment marketing, strategy, and technology! Taking place during this year’s 23nd Jenzabar Annual Meeting (JAM), SparkThink@JAM is dedicated to sharing information and ideas on topics related to enrollment management, admissions, marketing, and technology. It will offer attendees three days of educational sessions, roundtable discussions, and networking opportunities

$725 each
Registration includes access to SparkThink sessions, events and conference meals (Welcome Reception on Wednesday, breakfast and lunch on Thursday and Friday, and the JAM Party with dinner on Friday night).

When you have successfully registered, you will receive an email confirmation that includes the reservation link for the Gaylord Texan Resort at the special nightly JAM group rate of $209 + taxes for a standard room. This rate is in effect thru May 6 or while supplies last (whichever comes first).

You may cancel and receive a full refund in the form of the original payment if we are notified of your cancellation in writing to by April 30, 2024. After that date, you may send a substitute, but no refunds will be issued for any registration changes or cancellations after April 30, 2024. Any changes that would result in a refund must be made by April 30, 2024. No refunds of any kind will be issued after April 30, 2024, and any unused complimentary registrations will be forfeited. If you fail to notify us of your cancellation or substitution by April 30, 2024, you will be responsible for the full registration amount and no refunds will be issued.
There will be no refunds due to weather or other travel delays.
The cancellation policy applies to all SparkThink and JAM programs.
Should Spark451 and Jenzabar cancel SparkThink, all registration fees paid will be refunded completely, regardless of date. No credit will be given for complimentary registrations. 
View the SparkThink@JAM Registration & Cancellation Policy for full details.

Registration fees must be paid online
 with Visa, MasterCard, Discover, and American Express by May 15, 2024. Purchase orders are not accepted as a form of payment.
A receipt is emailed with the registration confirmation at the end of the registration process. 

To modify your registration data or to make a substitution, please email

Each SparkThink attendee is issued a name badge during onsite registration check-in. For safety and security measures, each attendee must pick up their own badge. Your registration provides access to SparkThink sessions, events, and meals and your badge must be work at all times to access these activities. Your registration does not provide access to JAM sessions. If a badge is lost or damaged, a $25 replacement fee will be charged. Badge swapping is not permitted. Anyone found wearing a badge that does not match his/her identification will be removed from the conference without a refund.

The health and safety of all JAM and SparkThink participants are a top priority for Spark451 and Jenzabar. Currently, there are no vaccination or testing requirements to attend SparkThink, but Spark451 and Jenzabar reserve the right to enact health protocols at any time to ensure the safety of participants. We will continue to monitor the health guidelines of the CDC, Gaylord and local authorities, and communicate any changes to registrants prior to SparkThink. For the safety of all attendees, if you are exposed to, experiencing symptoms, tested positive, or are in quarantine due to Covid before the start of the conference, please do not attend SparkThink. Please contact to discuss cancellation options.


Please contact with any questions.